Overview
Having a multi-channel strategy should be the new 'normal’ for traditional insurers, MGAs and brokers. But there is much more to it than channel creation. Organisations need to question:
- Should I offer the same products and services through all channels?
- How do I now manage and segment dispersed customers and contracts?
- Will new channels automatically lead to growth or just additional overhead?
- And how can I ensure 'one version of the truth' with multiple channels?
The challenge facing CIOs and IT Directors is to devise a strategy for this new multi-channel environment that delivers choice and control along side agility and profit – whilst not forgetting the all-important customer experience.
Whether online or offline there are significant challenges for aging and inflexible systems. Storage requirements are ballooning, customer care and analysis is becoming more confusing and operational delivery costs could become untenable. Building or buying new solutions to address legacy issues is therefore vital - but spiraling cost and complexity should not be.
This breakfast briefing is NOT about discussing which channel is right for which product. Our expert speakers will explore what needs to be done from a technology perspective, at a moment’s notice, to enable organisations to deliver existing products and services in a different channel.
Topics to be discussed include:
- How do you build channel agility and avoid negative operational impact?
- What are the drivers and inhibitors to a successful strategy?
- What critical capabilities will deliver requirements now and agility for the future?
Speakers are:
- Jem Eskenazi, Chief Information Officer, Groupama Insurance
- Niels Trzecieski, Business Development Executive, TIA Technology
The breakfast briefing is exclusively for 14 directors from both brokers and insurers with the conversations focused on the strategic issues. Delegates will hear two short presentations designed to stimulate an interactive round table discussion.
This breakfast is free to attend however you must work for a broker or insurer in the following positions:
- IT Director's
- CIO's
- IT Strategy
- eBusiness/eCommerce
- Technology