Effectively responding to changing
SME market dynamics

Panel Discussion  |  1st December 2020  |  11am - 12 noon GMT

Panel: SME Commercial Insurance

| Webinar

Innovating products, service and distribution to deliver sustainable competitive advantage

  • Driving innovation to meet evolving customer expectations in SME insurance
  • What does the digital journey look like in SME commercial lines?
  • Overcoming the operational challenges to deliver transformational change
  • What are the future distribution models & the role of the broker?

During this session, our experts discuss questions from the audience to shed light on the changing dynamics within commercial lines, reassessing customer service expectations and role of digital and data in the future. The session is followed by a 20min optional Zoom benchmarking discussion where you can speak live with the panellists and your peers.


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Jasvinder Gakhal
Managing Director
Direct Line (Commercial Division)
Ashwin Mistry OBE
Executive Chairman
Brokerbility & BHIB Insurance Brokers
Adrian Coupland
Customer & Marketing Managing Director


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