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3 new 'big ideas' on tranforming the customer mindset in protection insurance
In 2019, EY produced a paper entitled - From benign to bold: the big opportunity for the UK individual protection insurance market. In this paper, the EY team combined their thinking with leading protection market experts. EY teams identified a number of 'big ideas' that could move the industry closer to fulfilling its economic potential and help it keep up with the demands of modern society.
A common thread across many of these ideas was that the intelligent use of technology, data and analytics was necessary to create stronger customer engagement.
In February 2019, EY surveyed a nationally representative sample of 1,000 UK consumers which probed their mindsets and attitudes towards protection insurance. This further research focused on:
Click here to read the full article on their findings.