Breakfast briefing | 19th October, 08:00 - 10:00 | The Gherkin, London
Leveraging design thinking to transform customer journeys, enable innovation, remove frictional costs and improve efficiency
Design thinking is not just about refreshing a website or replacing manual paper-based processes with digital. It is a strategic approach to transform the way customers interact with your business, develop new products and solutions, and create an innovative culture that builds resilience and competitive advantage.
For insurance companies it presents an opportunity to reshape traditional, linear ways of working to deliver a customer experience that meets and exceeds expectations.
As insurance becomes increasing more digital, it’s those organisations that can align operations, IT, people and culture around the customer centric strategic vision that will succeed.
Attend this breakfast briefing to explore beyond the theory and hear practical insights into how design thinking has been successfully applied. There will also be the opportunity to have your questions answered during the subsequent discussion.
Managing Director Marketing & Digital
Direct Line Group
08:00 Registration, tea and coffee
08:15 Breakfast of your choice with views over the city
08:40 Introduction by the chair
08:50 Presentation
Leveraging design thinking to transform customer journeys, create compelling products and engage customers your people
Managing Director Marketing & Digital
Direct Line Group
09.05 Roundtable discussion & feedback
10:00 Close