Design thinking is not just about refreshing a website or replacing manual paper-based processes with digital. It is a strategic approach to transform the way customers interact with your business, develop new products and solutions, and create an innovative culture that builds resilience and competitive advantage.

For insurance companies it presents an opportunity to reshape traditional, linear ways of working to deliver a customer experience that meets and exceeds expectations.

As insurance becomes increasing more digital, it’s those organisations that can align operations, IT, people and culture around the customer centric strategic vision that will succeed.

Attend this breakfast briefing to explore beyond the theory and hear practical insights into how design thinking has been successfully applied. There will also be the opportunity to have your questions answered during the subsequent discussion.

Following the presentation, the subsequent discussion will cover:

• Key criteria to leverage design thinking within insurance organisations
• Bringing IT and business closer to enable customer centric products and operations
• Developing an iterative approach to change and continuous improvement
• Tackling data and legacy technology challenges to enable the agile organisation