27th November | 8-10am | The Gherkin
Overcoming the cultural and operational challenges to improve customer engagement and retention
Across the insurance value chain leading organisations are focused on understanding their customer needs, wants and behaviours in order to improve the customer experience and journey.
By delivering a seamless, quick and easy customer experience, organisations can improve retention, strengthen their brand reputation and build competitive advantage.
However, this is easier said than done in complex organisations, often with legacy technology, siloed processes and a product centric culture that stifles innovation and transformative change.
Attend this breakfast briefing to discuss overcoming the key challenges in aligning people, processes and technology to enable a customer experience fit for the digital age.
Topics to be discussed include:
Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way.
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