Research shows that the key driver for transforming operations has shifted away from simply reducing operational expense towards enabling digital customer journeys and creating agile capabilities to achieve profitable growth: “meet customer expectations first and the efficiencies will follow”.

However, in large complex organisations, with multiple lines of business, different customer data sets and outdated technology this can be easier said than done.

At this virtual round table we will focus on 3 critical challenges you will need to overcome to achieve a customer centric operating model:

1. Mapping and evaluating your current systems and processes through a customer lens
2. Effectively changing engrained ways of working to reduce bottlenecks and improve customer outcomes
3. Establishing key metrics to continually monitor and evaluate performance

Topics to be covered include:

• Using design thinking to rethink customer digital journeys and the capabilities needed to deliver them
• Leveraging new digital technologies to rapidly identify bottlenecks in your current operating model
• Assessing whether training, technology, data or process should be your focus (or which combination)
• Successfully delivering change and creating a culture of continual improvement

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