James Russell, Insuretech & business transformation leader at esure, gives his thoughts on overcoming some of the obstacles to enhance CX at Virtual TINtech 2022.
Summary
James Russell, Insuretech & business transformation leader at esure at the Enhancing Customer Experience session at Virtual TINtech 2022, in which he explores:
- The challenge of inertia for both the customer and the company, and how to overcome it
- Building the business case for modernising
- Incremental innovation
- Fostering a ‘fail fast, learn fast’ mindset
You can view the full recording of the Enhancing CX session at Virtual TINtech 2022 here.
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